You rarely turn to the children's section for business insight. But reading The Velveteen Rabbit to my daughter this week, the Skin Horse's monologue about becoming 'Real' stopped me cold — and it reframed everything I've been thinking about this summer. Not about scaling businesses. About what we owe each other. Whether to duck and cover or jump into the current. As for me and my house, we're paddling like mad.

When the COVID-19 pandemic sent more than a quarter of the US population into shelter-in-place orders, businesses and employees had to adjust to a new normal overnight. People embraced remote technology to conduct their business, educate their children, and nurture their spiritual life. In one week alone, Facebook recorded a 70% surge in video calls hosted on its platform. Among the many lessons being learned was the importance of sustained social connection. Social bonds mat