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The Business Plan
Failing to plan is planning to fail, or so the saying goes. Then how do successful leaders so often skip the formal business plan? A study of nearly 400 entrepreneurs by Honig and Karlsson in the Journal of Management found the forces pushing leaders to write plans are coercion and mimicry, and that writing one produces no reliable profitability advantage. The real job of a business plan is not to predict the future. It is to give a team shared context to improvise together.

Dr. David Macauley
6 min read


Stop Waiting for Normal
New research from King's College London: only 16.7% of Covid patients held potent antibodies past 65 days. If the findings hold, the virus behaves more like the common cold than chickenpox, and any vaccine may offer only a short window of protection. The implication for business leaders is blunt, duck-and-cover strategies will fail. The job isn't to wait out the virus. It's to build a business that thrives alongside it.

Dr. David Macauley
3 min read


Before You Cut Staff: 4 Research-Backed Strategies for Surviving a Downturn
When revenue contracts, the default reflex is layoffs. But research from Harvard Business Review and the BCG Henderson Institute tells a different story: companies that prepared, tightened operations, protected cash, and invested for growth outperformed their peers by double digits coming out of the Great Recession, often without resorting to cuts. Here are the four strategies, and why cutting staff belongs last in the leadership toolkit, not first.

Dr. David Macauley
9 min read


Organizational Unlearning
Every leader talks about learning. Almost no one talks about unlearning — the willingness to stop doing what used to work but doesn't anymore. Two research studies from 2007 and 2016 spell out why unlearning is the capability that turns upheaval into creative destruction. Post-COVID gave every business a once-in-a-generation chance to see itself freshly. The real question: what are you ready to let go of?

Dr. David Macauley
2 min read
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