top of page



Changing Times
Ready for things to get back to normal? You're not alone, but the leaders who force a full return to the office may create the very "Turnover Tsunami" they fear. With Wollard and Shuck's antecedents of engagement, GM's "Work Appropriately" policy under Mary Barra, and Bob Dylan's reminder that the times they are a-changin', this article makes the research case for remote-work flexibility and the leadership posture required to retain talent on the other side of the pandemic.

Dr. David Macauley
7 min read


Corporate Mobility
Remote work untethered companies from their zip codes. In 2020 alone, Dropbox, Splunk, Palantir, Oracle, Tesla, and Apple expanded or moved operations to Austin, and Manhattan and Silicon Valley felt the pressure. When firms can pick up and move, relocation stops being a real estate decision and becomes a leadership one. Employees respond to three things: personal impact, compensation, and meaningful rationale. Cost savings alone won't earn the followership a move requires.

Dr. David Macauley
6 min read


Engagement and Work-life Balance: What We Know and Why it Matters
Leaders get pulled between two supposedly opposing goals: engage people harder or protect their work-life balance. A September 2020 meta-analysis in Human Resource Development Review synthesized 37 studies and found engagement and work-life balance are not opposites at all, they are reciprocal. High engagement raises work-life balance; high work-life balance raises engagement. The leadership task is not choosing one. It is designing the conditions that let both compound.

Dr. David Macauley
4 min read


Meaningful Relationships and Remote Work
When 44.4% of newly remote workers reported declining mental health, the culprit wasn't distance, it was cadence. Wilson, O'Leary, and colleagues call it the "perceived proximity paradox": geographic closeness doesn't guarantee connection, and miles apart doesn't guarantee isolation. What actually binds remote teams is the rhythm of contact leaders set. Frequency without meaning feels like surveillance. Meaning without frequency feels like abandonment. Leaders are now digital

Dr. David Macauley
5 min read


Hindsight 2020: Remote Work in the Post-Covid Economy
If 2020 taught us anything about work, the Owl Labs State of Remote Work Report has the receipts. Workers saved nearly $500 a month and forty minutes a day. Three-quarters matched or exceeded their pre-pandemic productivity while juggling school closures, childcare, and the occasional closet-office. And half would quit rather than return full-time to the office. Remote work didn't just survive 2020. It ran the table. The question for leaders now is whether they are ready for

Dr. David Macauley
5 min read


Tired of Remote Work?
Yes, you're probably tired of remote work. But are you tired of remote work, or are you tired of remote work during a pandemic? The distinction matters enormously, and most leaders are getting it wrong. Judging the merits of remote work based on your 2020 experience is like judging Mexican cuisine based on Taco Bell. The ingredients look similar. The experience is not. Leaders who conflate pandemic fatigue with remote work evaluation will make expensive, long-term decisions o

Dr. David Macauley
4 min read


Relationships and Meaningful Work
Leaders spend enormous energy on mission, vision, and values, and then wonder why their employees still feel disconnected from the work. The missing link is relationships. Research shows that meaningful work depends less on what leaders say about it and more on the social networks surrounding employees while they do it. In a post-proximity world, great leaders have to build those networks on purpose. Chance encounters are no longer going to do the job for them.

Dr. David Macauley
4 min read


Moral Leadership in the Digital Age
Humans have been complaining about moral decay for 6,000 years, ancient Egyptian tombs contain the same warnings as today's op-ed pages. That's not a reason to dismiss the concern; it's a reason to take it seriously. As nearly half the US workforce moves online and technology compresses the distance between people, moral leadership has quietly become one of the most important skills a founder can develop. The question isn't whether your firm has a moral system. It's who is sh

Dr. David Macauley
4 min read


When Big Brother Joins the Team: Trust, Productivity, and Remote Work
Nearly half the US workforce went home in 2020, and the digital transition was easier than anyone expected. Preserving trust turned out to be the hard part. As surveillance software ("tattleware," "nanny-ware," "spyware") flooded into remote workplaces, leaders had to decide what they actually wanted employees to believe about their organization. The technology answers whether you can monitor every keystroke. Leadership asks whether you should, and what you lose when you do.

Dr. David Macauley
4 min read


Stop Waiting for Normal
New research from King's College London: only 16.7% of Covid patients held potent antibodies past 65 days. If the findings hold, the virus behaves more like the common cold than chickenpox, and any vaccine may offer only a short window of protection. The implication for business leaders is blunt, duck-and-cover strategies will fail. The job isn't to wait out the virus. It's to build a business that thrives alongside it.

Dr. David Macauley
3 min read


Why did it take a virus for work to go remote?
Why did it take a pandemic to make remote work mainstream? Before COVID-19, remote work had grown 91% in a decade and 80-90% of US workers wanted it — yet only 3-16% actually did it on any given day. The barriers weren't technological. They were habit, managerial distrust, and quiet assumptions about what productive work looks like. The companies that use this moment to examine those assumptions will emerge stronger than they went in.

Dr. David Macauley
13 min read


Driving forward via the rear-view mirror
Today's employers have a love-hate relationship with technologically facilitated work. In 2017, the popular business press declared that the permanent telecommuter had officially gone extinct. Yet that same year, the Society for Human Resource Management reported that organizations offering some form of telecommuting arrangement had grown from 20% in 1996 to more than 60%. High-profile reversals at Yahoo and IBM made headlines, while quietly, more than 70% of employers contin

Dr. David Macauley
36 min read
bottom of page
