Remote work untethered companies from their zip codes. In 2020 alone, Dropbox, Splunk, Palantir, Oracle, Tesla, and Apple expanded or moved operations to Austin, and Manhattan and Silicon Valley felt the pressure. When firms can pick up and move, relocation stops being a real estate decision and becomes a leadership one. Employees respond to three things: personal impact, compensation, and meaningful rationale. Cost savings alone won't earn the followership a move requires.

You rarely turn to the children's section for business insight. But reading The Velveteen Rabbit to my daughter this week, the Skin Horse's monologue about becoming 'Real' stopped me cold — and it reframed everything I've been thinking about this summer. Not about scaling businesses. About what we owe each other. Whether to duck and cover or jump into the current. As for me and my house, we're paddling like mad.