Every Thanksgiving, gratitude gets filed under "personal" while the business stays transactional. That's a missed opportunity. 2020 was brutal, but brutal years are where leaders learn the things good years hide: which customers are indispensable, where communication breaks down, what really drives demand. Stoltz and Weihenmayer call it the adversity advantage. The gratitude practice worth keeping is the one that names (out loud) what adversity taught you this year.