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Changing Times
Ready for things to get back to normal? You're not alone, but the leaders who force a full return to the office may create the very "Turnover Tsunami" they fear. With Wollard and Shuck's antecedents of engagement, GM's "Work Appropriately" policy under Mary Barra, and Bob Dylan's reminder that the times they are a-changin', this article makes the research case for remote-work flexibility and the leadership posture required to retain talent on the other side of the pandemic.

Dr. David Macauley
7 min read


Corporate Mobility
Remote work untethered companies from their zip codes. In 2020 alone, Dropbox, Splunk, Palantir, Oracle, Tesla, and Apple expanded or moved operations to Austin, and Manhattan and Silicon Valley felt the pressure. When firms can pick up and move, relocation stops being a real estate decision and becomes a leadership one. Employees respond to three things: personal impact, compensation, and meaningful rationale. Cost savings alone won't earn the followership a move requires.

Dr. David Macauley
6 min read


Meaningful Relationships and Remote Work
When 44.4% of newly remote workers reported declining mental health, the culprit wasn't distance, it was cadence. Wilson, O'Leary, and colleagues call it the "perceived proximity paradox": geographic closeness doesn't guarantee connection, and miles apart doesn't guarantee isolation. What actually binds remote teams is the rhythm of contact leaders set. Frequency without meaning feels like surveillance. Meaning without frequency feels like abandonment. Leaders are now digital

Dr. David Macauley
5 min read


Hindsight 2020: Remote Work in the Post-Covid Economy
If 2020 taught us anything about work, the Owl Labs State of Remote Work Report has the receipts. Workers saved nearly $500 a month and forty minutes a day. Three-quarters matched or exceeded their pre-pandemic productivity while juggling school closures, childcare, and the occasional closet-office. And half would quit rather than return full-time to the office. Remote work didn't just survive 2020. It ran the table. The question for leaders now is whether they are ready for

Dr. David Macauley
5 min read


Tired of Remote Work?
Yes, you're probably tired of remote work. But are you tired of remote work, or are you tired of remote work during a pandemic? The distinction matters enormously, and most leaders are getting it wrong. Judging the merits of remote work based on your 2020 experience is like judging Mexican cuisine based on Taco Bell. The ingredients look similar. The experience is not. Leaders who conflate pandemic fatigue with remote work evaluation will make expensive, long-term decisions o

Dr. David Macauley
4 min read


Stop Waiting for Normal
New research from King's College London: only 16.7% of Covid patients held potent antibodies past 65 days. If the findings hold, the virus behaves more like the common cold than chickenpox, and any vaccine may offer only a short window of protection. The implication for business leaders is blunt, duck-and-cover strategies will fail. The job isn't to wait out the virus. It's to build a business that thrives alongside it.

Dr. David Macauley
3 min read


Why did it take a virus for work to go remote?
Why did it take a pandemic to make remote work mainstream? Before COVID-19, remote work had grown 91% in a decade and 80-90% of US workers wanted it — yet only 3-16% actually did it on any given day. The barriers weren't technological. They were habit, managerial distrust, and quiet assumptions about what productive work looks like. The companies that use this moment to examine those assumptions will emerge stronger than they went in.

Dr. David Macauley
13 min read


Corona Connections
When the COVID-19 pandemic sent more than a quarter of the US population into shelter-in-place orders, businesses and employees had to adjust to a new normal overnight. People embraced remote technology to conduct their business, educate their children, and nurture their spiritual life. In one week alone, Facebook recorded a 70% surge in video calls hosted on its platform.
Among the many lessons being learned was the importance of sustained social connection. Social bonds mat

Dr. David Macauley
2 min read


Driving forward via the rear-view mirror
Today's employers have a love-hate relationship with technologically facilitated work. In 2017, the popular business press declared that the permanent telecommuter had officially gone extinct. Yet that same year, the Society for Human Resource Management reported that organizations offering some form of telecommuting arrangement had grown from 20% in 1996 to more than 60%. High-profile reversals at Yahoo and IBM made headlines, while quietly, more than 70% of employers contin

Dr. David Macauley
36 min read
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