When things run smoothly, leadership can look invisible. When they don't, legitimacy becomes the whole game. Leadership theorists Zelditch and Walker named three sources of legitimacy in 1984 and the framework still works: authorization from above, endorsement from peers and subordinates, and propriety, the quiet individual judgment each follower makes about whether a leader is worth following. The first two can be granted. The third has to be earned, and it can be lost fast.

Remote work untethered companies from their zip codes. In 2020 alone, Dropbox, Splunk, Palantir, Oracle, Tesla, and Apple expanded or moved operations to Austin, and Manhattan and Silicon Valley felt the pressure. When firms can pick up and move, relocation stops being a real estate decision and becomes a leadership one. Employees respond to three things: personal impact, compensation, and meaningful rationale. Cost savings alone won't earn the followership a move requires.